A little piece by Jonas Carmhagen, from our shooting of coming Autumn / Winter collection. We must do more movies!
Spring/Summer 2013 - Summer with M on Jan 28, 2013 02:10 PM
This collection is inspired by the woman it is made for. Always about her empowerment.
The theme of the shooting evolves around our relation to time. Some of us find freedom and creativity, others feel chained, and nothing but constraints. To include whatever sentiment time evokes, we let the theme be inspired by Salvador Dalí, Ingmar Bergman, circus and circularity.
AW13 shooting day on Jan 24, 2013 09:55 PM
This team gets me everytime. Amazing work! Their creativity, energy and focus - Hands to the ground!